Digital Marketing Manager

Location
London (Central), London (Greater)
Salary
40,000-45,000
Posted
18 Jan 2018
Closes
18 Feb 2018
Ref
212514
Discipline
Marketing
Specialism
Digital
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Dream jobs are often just that - dreams. But, if you want to be marketing blues skies, deep oceans, endless beaches and playgrounds in the sun, this could be for you. If you are a digital marketer with a passion for building a leading leisure brand via online channels, this could be the role for you.

Looking for a Digital Marketing Manager to define and drive the online marketing plan implementation!

The role:

  • Increase qualified traffic on the website through an efficient and optimised integrated online marketing plan 
  • Monitor & optimise SEO performance
  • Plan and implement all online marketing activities and liaise with the online marketing agencies: online media plan, online display creative, website animation creative, paid search, affiliate network, social networks
  • Innovate and optimise overall digital strategy and more specifically search, being proactive with websites optimisations to grow Online sales
  • Monitor closely website performance.
  • Lead the website improvement plans, overseeing the E-commerce executive priorities to align the website capabilities to the overall Online agenda
  • Lead the content stream
  • Leading with an SEO approach, deliver the annual content strategy to increase visibility and brand awareness of the brand in the UK
  • Share best practices across markets and push the digital agenda and channel integration across these markets

You will have:

  • Experience in a similar role with a travel or retail background
  • Good working knowledge of PPC
  • Strive for analytical excellence maximizing return and increasing efficiency
  • Strong knowledge in SEO, with specific ability to drive SEO strategy on platforms
  • Strong project management skills
  • A/B testing
  • A natural collaborator across functionalities, communication and people skills that ensure the ability to get results from both creative and analytical styles, ability to improve processes
  • User first - A natural curiosity and committed to finding and working with real insight

If you fit the above description, apply today!

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