Senior Paid Search Executive

Havas Group
London (Central)
£Competitive + Benefits
22 Jan 2018
22 Feb 2018
Business Type
Contract Type

About Havas Group:

Havas is one of the world’s largest global communications groups, operating in over 100 countries. The Group is made up of two major divisions: Havas Media Group (HMG), the media agencies and Havas Creative Group (the creative agencies). HMG UK & Ireland today employs over 900 people and is made up of four specialist brands, Ecselis, Socialyse, Mobext and Affiperf; five leading media brands; Havas Media, Arena Media, Fullsix, LuxHub and Target Media and PR & experiential agency HSE Cake. Our ambition is to be the UK’s most integrated and agile media and marketing services group with data, content and entertainment at our core. It’s an exciting time for the business, with our recent move to the ‘Havas Village’ model where all agencies sit under one roof and share one common purpose; to bring media and creative closer together for the benefit of our clients. The UK is leading this charge globally with both the Manchester and London offices adopting this approach.

About Ecselis:

Ecselis is the specialist digital media performance division of Havas Media Group, with over 350 specialists across 38 markets. We are responsible for managing UK and International paid search, SEO, acquisition and performance display advertising for over 60 unique clients in the UK alone. Offering extensive expertise and rich actionable insight, we help brands understand and navigate the complex performance marketing world, delivering simplicity across owned, earned, shared and paid performance channels. As an integrated and agile unit, Ecselis provides multi-channel solutions and flexible bespoke models to drive business level performance. What makes us stand out is our ability to offer the agility of a specialist agency powered by the strength of a major media group, bringing together media, technology, creative and data.

The Role:

As a Senior Paid Search Executive you will primarily support with analysis, campaign implementation, optimisation, delivery and evaluation of clients’ Paid Search campaigns. Along with your line manager, you will be jointly responsible for the effective running of and performance of campaigns. This role is pivotal in providing the insight and data needed to drive performance improvements for our clients.

Key Responsibilities:

  • Developing a rich understanding of consumer search behaviour for particular clients and verticals and conducting keyword research across the consumer journey
  • Setting-up/managing Paid Search accounts across various search engines (including Google & Bing) with a clear understanding of best practice account structure
  • Ad copy creation, development, testing, optimisation, automation and personalisation
  • Improving quality score across paid search campaigns through keyword, copy and landing page relevance optimisation
  • Managing daily spend through manual, automated and machine learning led bid optimisation, in line with targets and monthly budgets
  • Using search and bid management tools to manage and optimise keywords, negatives, ads, bids, bid modifiers, audience lists etc
  • Implementing tracking requirements across paid performance campaigns
  • Supporting in the development of strategy, forecasting and testing plans for clients
  • Putting forward innovative test ideas to drive performance improvements, including new partners, technologies or solutions
  • Ongoing development of your industry knowledge
  • Monitoring & analysing paid performance campaigns to deliver rich insight to clients and drive optimisation decisions
  • Monitoring and analysing competitor activity through competitor monitoring technology and partner communication to provide rich insights and trends to clients
  • Ensuring accurate reporting based on client specifications & KPI’s
  • Presenting performance updates to clients on a regular basis
  • Overseeing accurate and timely billings and reconciliation

Who We’re Looking For:

  • A broad knowledge of industry research and measurement tools, e.g. Google Analytics, comScore, Similarweb
  • Proficiency in MS PowerPoint, Word, and Excel
  • Previous experience in paid search or affiliate marketing
  • Knowledge of industry tools and technologies
  • Interest in and understanding of digital media
  • Good numeracy skills with strong knowledge/ experience of MS Excel
  • Excellent time-management skills and the ability to prioritise work load
  • Ability to work under pressure
  • Fastidious attention to detail
  • A strong written and verbal communicator with gravitas and confidence
  • Excellent people skills and partnership management abilities
  • A high energy, positive, can-do person who is always looking for ways to improve what we do
  • Someone who can make things happen and likes to be accountable
  • Someone with a strong voice and positive attitude
  • A hunger to learn

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