Head of Digital
Our client; a well-established high-street retailer are looking for a commercially minded Head of Digital to join the ranks for a 12 month Maternity cover.
Whether you're a Senior Marketing Manager looking for that step up or you already a Head of Digital, this is a fantastic opportunity to elevate your career to the next level. You'll be responsible for the strategic development of their digital channels ensuring the delivery of growth and continued innovation. This is a hands on and varied role with plenty of autonomy in shaping the Digital Strategy.
- Deliver the digital strategy in line with business objectives and KPIs whilst maximising return on investment
- Drive growth of active customer database with targeted marketing campaigns to drive new and returning visitors
- Optimise digital KPIs across both UK and International websites by detailed analysis of onsite behaviours
- Work closely and collaboratively with the Trading team and Marketing team to drive trade decisions and ensure digital channels are an aspirational representation of the brand
- Manage the digital roadmap driving continual innovation and delivering a world-class, highly competitive customer proposition
- At least a senior manager level role previously
- Strong Project/Stakeholder management experience.
- Not necessarily retail; agency or consultancy is fine, as is B2B retail or service sector
- New online marketing initiatives/ideas on customer retention/acquisition
- Digital and omni-channel innovation
- Data driven insights and an analytical approach