Director of Marketing

Northampton, Northamptonshire / Buckinghamshire, Newport Pagnell / Bedford, Bedfordshire
£85000 - £100000 per annum
23 Jan 2018
22 Feb 2018
Recruitment Team
B2B, Technology
Business Type
Brand / In-house
Contract Type
Director of Marketing, Cranfield -
Brand Recruitment are currently working on an exclusive basis, with an industry leading software group on a Director of Marketing opportunity, based in Bedfordshire. This role requires extensive B2B software marketing experience along with a substantial amount of strategic and management experience.

The company in question has been 'making waves' for a number of years in software and they've got a wide array of products servicing a wide range of industries. They're a PLC organisation, and with your overall team of fifteen people you will be charged with developing the marketing plan, and 'moulding' it to a point where it really pushes on ROI and lead generation.

*Establishing and executing the marketing strategy for the group of products.
*Definition and execution of all marketing campaigns and lead generation activities centrally.
*Definition and deployment of leads and demand management process and tools, reporting of lead generation and conversion metrics
*Implementation and monitoring adherence to company and product brand guidelines across the product portfolio
*Manage the product marketing team's creation of content for product, solution and services launches; and sales and partner enablement
*Market research, management of technical analyst relationships and monitoring of competitor activity
*Content direction for all outbound collateral (such as web site, lead generation and sales collateral, conference and event content, product announcements)
*Definition of product, solution and service positioning strategies specific to key industry verticals
*Drive on thought leadership and content based initiatives
*Overseeing implementation of events, digital, CRM and B2B PR.

This fantastic role will require a candidate with extensive experience of strategic direction and hands on marketing experience from with software. Candidates will only be considered if they are coming from a solid software industry background and ideally will have experience of managing a medium to large sized team. This role is a senior level position and as such candidates applying should be taking a viable step up or across in order to be considered.

For registration purposes please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.

Please upload a Microsoft Word version of your CV where possible, excluding textboxes or images, as this can affect the consultant's job matching process and therefore your details may not be picked up for a role.

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Brand Recruitment offers the services of an employment agency for permanent work. Visit Brand Recruitment online to apply for other key marketing jobs in the Central and Eastern region. If you have not heard back from us within seven days please assume that your application has not been successful.

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