Digital Marketing Assistant / Digital Marketing Executive

Location
Newcastle upon Tyne, Tyne and Wear
Salary
£17500 - £21500 per annum
Posted
25 Jan 2018
Closes
24 Feb 2018
Ref
00078194
Contact
Recruitment Genius Ltd
Discipline
Marketing
Specialism
Digital
Sector
Technology
Business Type
Brand / In-house
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time
This is a unique opportunity to join an award winning creative technology company specialising in innovative interactive systems & touch screen applications. They design problem-solving solutions for a range of clients, from museums & universities to multinational enterprises & government sectors. They use emerging digital technologies to create engaging, immersive environments & autonomous, self-service platforms.

They have their own brand of digital display hardware that features a vast range of touch screens, interactive kiosks & LCD/LED video walls. Their other brands & product lines include Visitor Management System, Digital Wayfinding Systems, Interactive and Digital Donation platforms.

They have a truly global team spanning from their UK HQ to their offices in the Middle East & US. Recent expansion has resulted in the need for additional resources within the sales and marketing area of the business.

Hardware: Touch Displays, Interactive Kiosks, LCD / LED Video Walls, Custom Built Displays
Software: Visitor Management Platform, Kiosk/Mobile Wayfinding Platform, Interactive/Immersive Experiences
(AV) & Self-Service Applications

Reporting directly to the Digital Marketing Manager and Business Development Director, this role envelops:

- Generate leads through outbound marketing initiatives
- Generate leads through optimisation of inbound marketing strategies
- Marketing outreach to existing clients for account expansion
- Design marketing materials & proposals
- Ongoing website updates and organic optimisation
- Updating SEO campaigns & organic marketing
- Update and monitor email marketing campaigns
- Assist with events & exhibitions
- Update and monitor social media channels
- Create product spec sheets & flyers
- Create written content (blogs, website, press etc.)
- Create graphical & video content
- Qualify inbound enquiries and assign to Sales Team
- Assist Marketing Manager with on-going projects
- Report to Sales & Business Development Managers

Must haves:
- A-level or Higher Degree
- Excellent written and spoken English
- IT literate - Word, Excel, Powerpoint
- Keen interest in digital technology
- Willingness to learn & adapt
- Presentable and outgoing personality

Nice to haves:
- Wordpress and HTML editing experience
- Email marketing experience
- PPC campaign experience
- Photoshop / Adobe experience
- Photography / Video Editing experience

In this role, you will be exposed to the latest digital products and the latest marketing automation & sales methodologies in the industry. The successful candidate will be expected to adapt to a varied workload; dealing with a hybrid of marketing and pre-sales activities in this fast-moving industry.

There is a fantastic opportunity for career growth. The successful candidate will receive training on the companies product range and will be expected to deploy marketing activities to a broad spectrum of clients within the UK and internationally.

This role comes with a competitive salary and a bonus scheme.