Digital Marketing Manager

4 days left

Location
Kent / London, City of London
Salary
Negotiable
Posted
30 Jan 2018
Closes
28 Feb 2018
Ref
1629739
Contact
George Elliott
Discipline
Marketing
Specialism
Digital, E-Commerce
Sector
FMCG, Food & Drink
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Are you a digital marketer, interested in leading the multi-channel strategy for a rapidly growing and unique premium FMCG brand? On the back of a huge amount of recent success and adding a number of exciting appointments to their senior leadership team, the business is now keen to accelerate their growth, starting with a Digital Marketing Manager to drive traffic and boost their direct to consumer sales online.

Responsibilities:

  • Working with the senior leadership team to establish commercial objectives, using these to build a tangible digital strategy.
  • Identifying, establishing, growing and optimising digital acquisition channels, including affiliates, re-targeting, prospecting, paid social, Google SEM/PLAs, SEO, email and new channels.
  • Building a content and social strategy, pushing the brand story to improve brand awareness and establish the business as an aspirational, lifestyle brand.
  • Managing the relationship with all 3rd party agencies.
  • Drive projects and act as the voice for customers in market; act as the subject matter expert.
  • Reporting and analysis, including post campaign reviews.

Skills required:

  • Digitally focused, multi-channel marketer with a passion for growth.
  • An understanding of all acquisition channels, with experience of driving traffic and sales online.
  • End-to-end campaign skills, with the desire to both build and implement a digital strategy.
  • You must have a passion for drinks, an entrepreneurial spirit and a desire to make change.
  • Open to indsutry however, experience of working within a Luxury/premium brand is advantageous.
  • Any Adobe CS or videography experience is also advantageous.

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