Senior Digital Content & PR Manager - Boutique Creative Agency

Recruiter
Speckled Frog
Location
London (Central), London (Greater)
Salary
£40-45k depending on experience
Posted
31 Jan 2018
Closes
28 Feb 2018
Discipline
Advertising
Sector
Online
Business Type
Agency
Hours
Full-Time

This boutique social & digital marketing agency is looking for an experienced Digital Content & PR Manager to join its friendly, close-knit and collaborative team.  Their remit will be to lead, develop and execute digital PR and content-driven creative campaigns that build brand awareness and online presence for the agency’s clients via social, web and influencers/bloggers/journalists.

The role reports directly into the Managing Partner – so there is plenty of headroom to grow in this role, as well as senior-level exposure - and the role works across of a portfolio of clients, primarily in the food, entertainment and pharmaceutical sectors. 

This Digital Content & PR Manager role requires both traditional PR and analytical skills, and would suit a candidate who enjoys thinking strategically around bespoke campaign angles and developing high quality content opportunities in partnership with journalists, bloggers and influencers, that drive engagement, acquisition and buzz.

Digital Content & PR Manager – Responsibilities:

  • Identifying best prospect journalists, bloggers and influencers for clients, and building/developing strong relationships with them.
  • Outreach of content through social channels, websites and influencer/journalist engagement
  • Creating content calendars in line with client objectives, and identifying topics and stories around which content can be created
  • Brainstorming and briefing content creation to designers and creatives
  • Monitoring and measuring performance through mentions, shares, comments, and quality links achieved
  • Reporting findings and recommendations for campaign optimisation
  • Keeping up to date with industry news and trends
  • Using appropriate tools to identify influencers/topics/angles (eg Buzzsumo, Google Trends); analyse SEO link performance (eg Moz); measure social performance (eg Social Bakers); and understand website performance (eg Google Analytics)

Digital Content & PR Manager – Requirements:

  • A minimum of four years experience in this field, having worked for either a PR or Digital agency managing multiple client accounts
  • In-depth knowledge of the content outreach and influencer engagement process, as well as how to deliver and optimise link-building client campaigns to maximise SEO
  • Strong written/spoken and interpersonal skills, and a natural ability to build lasting professional relationships
  • An active interest in the digital world and in keeping up to date with the latest trends in the industry
  • A 'team player' mentality, that enjoys the idea of working in a small business with an collaborative and hands-on approach

If this role sounds like a good fit for a Digital Content & PR Manager of your calibre, then please do get in touch and apply today.  Candidates looking for Freelance or temp-to-perm opportunities are also welcome to apply.

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