Digital Marketing Manager

Location
London
Salary
£30K basic+commission
Posted
01 Feb 2018
Closes
01 Mar 2018
Ref
AI-DMM
Discipline
Marketing
Business Type
Media Owner
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Digital Marketing Manager, Hammersmith, London

Our client is the largest 1 Gig residential broadband provider in the UK.  Over the past 5 years they’ve grown from a small team of people with a simple idea, to a larger group of people executing the idea with a simple focus – efficiently bringing 1 Gig broadband to urban areas across the UK.

As they continue to evolve their strategy they are looking for people who believe in reliability, intelligence, zeal, and excellence.  If you’re looking for an exciting challenge that is rewarding and enjoyable then read on….

As the Digital Marketing Manager, you should have in-depth marketing experience and a passion for digital technologies. You will be responsible for developing and implementing the digital strategy, as well as monitoring and improving the performance of key digital channels that you will be responsible for. You will work closely with different teams and third parties to communicate & raise awareness of their superior service and value proposition, to ensure consistency through all digital marketing channels, and ultimately to achieve our business objectives.

You will ideally have a degree in Marketing or equivalent, and have experience in digital marketing in multi-channel environments, preferably working with third party partners and agencies. You will have experience in managing affiliate relationships, building and implementing display, search, PPC and social media campaigns. You enjoy working in a fast-paced team where your contribution is vital.

The mission

They are more than just an internet service provider; it also installs its own fibre infrastructure into multi-occupancy buildings, bringing the UK’s fastest internet speeds to users.  Your mission will be to drive and support marketing activities required to raise awareness and have a positive impact on our target audience of residents and businesses in key UK towns & cities.

Responsibilities and duties will include:

  • Create and implement the digital marketing strategy and roadmap and manage digital channels (search, affiliates, display and social media) to create brand awareness, generate leads and orders
  • Managing digital operations, creating, designing and delivering campaigns
  • Propose strategy and design test plans to increase the performance and engagement
  • Improving digital content, metrics, design and conversions across all key customer journeys
  • Monitoring and optimizing budget spent, KPIs and ROI for digital campaigns
  • Creating, building and delivering specific digital projects
  • Managing relationships with third parties i.e. creative agencies, digital partners, social media platforms, key influencers

 

Person specification:

(Essential and desirable)

BA/MS degree in management, marketing, engineering or a related field B2C digital marketing background with proven results Proven ability of being a digital expert, creating and implementing digital strategies Ability to build effective and innovative digital initiatives to increase online traffic, leads and conversions Experience in managing and optimizing search, display, affiliates, digital content, and social media Experience with A/B testing, multivariate experiments and performance reporting Strong analytical skills, data-driven and critical thinking Ability to convince and work with internal stakeholders, third parties, peers and senior management Commercial acumen and evidence of setting and delivering KPI’s and budget Initiative taking, autonomy, ability to work independently and flexibly Creative skills for contributing new and innovative ideas

The role will be based in Hammersmith, London. The successful candidate will be offered a monthly salary and participation in a company incentive scheme.

If this role is of interest and you believe you’ve got what it takes to be a part of a fast-paced and energetic business, we’d love to hear from you.

Major KPIs:

Brand awareness

Website visits and conversion

Traffic, CTR

Orders, leads on digital channels

Budget spent

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