Group CRM Manager – Leading Sports and Leisure Brand

Recruiter
PSD Group
Location
South West London
Salary
£55,000 + bonus + benefits + car allowance
Posted
09 Feb 2018
Closes
09 Mar 2018
Ref
16418670
Discipline
Marketing
Specialism
CRM
Sector
Sport
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Group CRM Manager – Leading Sports and Leisure Brand

South West London

£55,000 + bonus + benefits + car allowance

This is a rare opportunity to take ownership of CRM for a well renowned sport and leisure brand. In this role you will define and execute the CRM strategy, and build a team up from scratch.

The company and role:

Well renowned in sport, entertainment, and leisure this brand run some of the largest sporting events across the UK.

The CRM Manager will create and execute strategic plans to drive customer acquisition and retention. A key focus for this role will be email marketing strategy and overseeing delivery of campaigns for local, regional and national level communications.

Responsibilities:

  • Planning and delivering CRM strategies across the company to drive customer acquisition, retention and frequency performance.
  • Creating effective acquisition campaigns
  • Create a strategic approach and oversee delivery of retention campaigns, driving loyalty, repeat business and frequency of purchase.
  • Develop campaigns, and lead and direct support team through execution. This may include management of creative, campaign brief, segmentation and data approach, overseeing the production process, overseeing execution and reporting back results.
  • Overseeing the CRM platform and architecture ensuring it works seamlessly across the business
  • Customer Journey Mapping

Requirements:

  • Background in managing CRM strategy on a national scale
  • Demonstrable experience in driving customer acquisition and retention
  • Customer Journey Mapping
  • Insight led skillset to analyse performance against KPIs

Similar jobs

Similar jobs