Digital Marketing Manager
Department for Transport
Digital Marketing Manager
£41,587 - £45,747
City of Westminster, London, SW1P 4DR
Would you relish the opportunity of working on our high profile, award winning behaviour change campaign THINK!, helping save lives on our roads?
Could you lead the development and delivery of audience-centric, engaging and innovative content to support THINK!’s social and digital channels?
If so, we want to hear from you.
We have an exciting opportunity for an experienced Digital Marketing Manager to set the direction and lead the delivery of our digital communications and content development.
You will play a key part in helping to successfully develop and deliver the THINK! content strategy supporting a range of road safety issues including drink driving, use of mobile phones whilst driving and child road safety.
You will work collaboratively with colleagues in the Marketing, Content & Digital Teams as well as with colleagues across communications, policy and our agencies – creative, media and research.
Your role responsibilities will include;
- driving forward and shaping THINK!’s content marketing Strategy
- managing and developing THINK!’s social/digital channels
- project manage the creation and delivery of engaging and innovative content to support THINK!’s communication campaigns
- content creation, including video, photos, and high quality audio. Ensure that all content distributed complies with the content strategy, brand/publishing guidelines and best practice standards.
- line management of 1 x HEO Digital Content and PR Officer
Please see the attached Role profile with full details of role responsibilities
You have previous experience of managing and developing social/digital strategies and channels. You have a broad knowledge, understanding and awareness of a range of digital channels and social media platforms, their strengths and weaknesses and core audiences. You are skilled in the production management of high-quality visual content and the ability to produce and edit video and photos. You have strong written and verbal communication skills with the ability to adapt to different audiences and to produce optimised content for digital channels. You have strong influencing skills. You thrive in a fast paced environment with the ability to respond quickly and prioritise under pressure.
You will be joining one of the most dynamic and talented teams of communication specialists in Whitehall. You will have the opportunity to demonstrate your creative flair, share your ideas and work collaboratively with a down to earth, fun and hardworking group of people.
We can proudly announce that the Department for Transport has been recognised for its leadership on workplace gender equality by being included in The Times Top 50 Employers for Women 2017.
DfT’s inclusion is recognition of our commitment to make the Department a great place to work through our culture of equality and inclusivity and the great strides we’ve made to raise the number of women in senior positions.
Closing date: 21 February 2018.