Campaign Manager

Location
High Wycombe, Buckinghamshire
Salary
Competitive
Posted
14 Feb 2018
Closes
14 Mar 2018
Discipline
Marketing
Specialism
Campaign Management, CRM
Sector
Automotive
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

JOB PURPOSE:

  • Support the CRM team in achieving the CRM marketing and business objectives through:
  • Managing the CRM Executive and supporting their role and development plan
  • Data management - Extract data from Siebel with complete accuracy, including auditing of data, in line with GDPR.
  • Ensure that we have a good clean database by managing daily imports, data cleansing etc
  • Manage the day to day running of MyHyundai
  • Daily Management of CRM agency for status, actions, emails, direct  mail and reporting.
  • See BAU campaigns from start to finish with support of the CRM Executive – including sign off of data briefs, creative briefs, seed lists and reporting.
  • Supporting customer events and other CRM activities where required

RESPONSIBILITIES:

  • Management of end to end process for BAU campaigns – briefs, copy & creative, data and reporting
  • Reporting – such as Brochures, Test Drives, KPI. Campaigns, Dealerweb, Dealer email address, Lead Generation match back, SCV, Reviewing customer trends using Tableau etc
  • Cover daily Registration File import process when CRM Executive is absent from the business
  • Updating customer records be it for DPA, Change of Address, Deceased, Change of registration numbers, competition entrants, unsubscribes and deceased customers into Siebel etc  
  • Management of data processes including data imports, grey imports, setting up new feeds with the support of IT.
  • Support data projects such as SCV and GDPR alongside CRM Manager and IT.
  • Responsible for  keeping all the  process manuals up to date
  • Running Siebel extracts  required by the business,  e.g. Appointments and Termination of dealers, Recalls
  • WHN E-magazine support
  • Management of finance tracker for all CRM finances
  • Supporting other functions within the CRM Team and covering whilst people are on annual leave

PERSON SPECIFICATION:

  • Advanced standard of Excel & Powerpoint skills including cross table analysis experience
  • Good understanding of the importance of customer data in the business arena & the objectives of the CRM marketing activity as well as the wider marketing department
  • Understanding of the Data Protection regulations and implementation of these
  • Detail conscious and determined
  • Able to work under pressure and displays a positive “can do” attitude
  • Ability to deal with non-systems users in a professional and empathetic manner
  • Automotive industry experience desirable but not essential
  • Siebel experience
  • Good interpersonal skills and a team player, confident and decisive
  • Management of people and agencies
  • Budget control

Apply for Campaign Manager

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .rtf, and no bigger than 1Mb


Upload from your computer

Or import from cloud storage

Your file must be a .doc, .pdf, .docx, .txt, .rtf, and no bigger than 1Mb


4000 characters left


By applying for a job listed on Campaign Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs