Campaign Manager

Location
High Wycombe, Buckinghamshire
Salary
Competitive
Posted
14 Feb 2018
Closes
15 Mar 2018
Discipline
Marketing
Specialism
Campaign Management, CRM
Sector
Automotive
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

JOB PURPOSE:

  • Support the CRM team in achieving the CRM marketing and business objectives through:
  • Managing the CRM Executive and supporting their role and development plan
  • Data management - Extract data from Siebel with complete accuracy, including auditing of data, in line with GDPR.
  • Ensure that we have a good clean database by managing daily imports, data cleansing etc
  • Manage the day to day running of MyHyundai
  • Daily Management of CRM agency for status, actions, emails, direct  mail and reporting.
  • See BAU campaigns from start to finish with support of the CRM Executive – including sign off of data briefs, creative briefs, seed lists and reporting.
  • Supporting customer events and other CRM activities where required

RESPONSIBILITIES:

  • Management of end to end process for BAU campaigns – briefs, copy & creative, data and reporting
  • Reporting – such as Brochures, Test Drives, KPI. Campaigns, Dealerweb, Dealer email address, Lead Generation match back, SCV, Reviewing customer trends using Tableau etc
  • Cover daily Registration File import process when CRM Executive is absent from the business
  • Updating customer records be it for DPA, Change of Address, Deceased, Change of registration numbers, competition entrants, unsubscribes and deceased customers into Siebel etc  
  • Management of data processes including data imports, grey imports, setting up new feeds with the support of IT.
  • Support data projects such as SCV and GDPR alongside CRM Manager and IT.
  • Responsible for  keeping all the  process manuals up to date
  • Running Siebel extracts  required by the business,  e.g. Appointments and Termination of dealers, Recalls
  • WHN E-magazine support
  • Management of finance tracker for all CRM finances
  • Supporting other functions within the CRM Team and covering whilst people are on annual leave

PERSON SPECIFICATION:

  • Advanced standard of Excel & Powerpoint skills including cross table analysis experience
  • Good understanding of the importance of customer data in the business arena & the objectives of the CRM marketing activity as well as the wider marketing department
  • Understanding of the Data Protection regulations and implementation of these
  • Detail conscious and determined
  • Able to work under pressure and displays a positive “can do” attitude
  • Ability to deal with non-systems users in a professional and empathetic manner
  • Automotive industry experience desirable but not essential
  • Siebel experience
  • Good interpersonal skills and a team player, confident and decisive
  • Management of people and agencies
  • Budget control

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