Head of Credit Products

Location
London
Salary
£65000 - £90000 per annum + Bonus + Benefits
Posted
14 Feb 2018
Closes
14 Mar 2018
Ref
162958
Contact
Ronak Patel
Discipline
Marketing
Sector
Finance
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

Responsibilities:

  • Achieve commercial targets set collaboratively with P&L owners
  • Establish and run a robust campaign management process and deliver campaigns on time, to budget, maintaining accurate and comprehensive campaign documentation and conducting post campaign performance reviews
  • Own product development and management, including pricing and proposition including researching, and evaluating the potential demand and commercial return for NPD
  • Work collaboratively with our internal Legal and Compliance teams to ensure all marketing materials and campaign activity complies with Conduct Risk, Responsible Lending and all other relevant legislation
  • Optimise customer journeys and conversion paths
  • Recommend and execute rollout campaign calendars, including continuous Test and Learn activities and own the management of all marketing materials required for acquisition and customer management activities
  • Stay abreast of competitors' practices and product offering to ensure the business remains competitive and to inform test and learn activities;
  • Manage relationships with credit bureaus and mail houses
  • Deliver customer management strategies like CLIP, and retention campaigns to maximise key KPIs
  • Marketing lead for credit capabilities development projects (e.g. sales via mobile app and direct to site) working closely with the Digital Delivery Team on UX/UI and delivery

Requirements:

  • Graduate calibre or equivalent
  • Proven track record with driving profitable revolving credit and/or instalment credit new account acquisition and portfolio growth
  • Knowledge of relevant regulatory and legislative environment
  • Experience working on credit products and in consumer and/or SME financial services industry
  • Experience working with agencies, such as mail houses and creative agencies
  • New product development, management and optimisation experience including pricing, product positioning, features and benefits
  • Acquisition / utilisation / retention campaign design and delivery experience including champion/challenger testing within the credit industry
  • Numerate, with ability to interpret data with a pragmatic and data-driven approach to problem solving and decision-making
  • Resourceful, results-driven and customer-focussed marketer
  • Ability to learn and grasp new ideas and concepts quickly

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