CRM Executive

I am looking for a CRM Executive to manage national direct mailing campaigns for a well-known British retailer in West London. You will be responsible for B2C communications that drive customer loyalty and member retention.

This is a 2 month FTC.

Key Responsibilities of the CRM Executive:

• Working with the CRM and Loyalty Manager to deliver offline mailings and scheme benefits
• Leading and managing the current mailing contact strategy
• Creating mailing briefs for content creation and production while working with external agencies
• Foster a close relationship with buyers and merchandising planning teams to identify and select relevant offers for campaigns
• Maintain, develop, and understand the loyalty database and ensure membership issues are efficiently resolved

Key Skills of the CRM Executive:

• Proven experience managing consumer focused offline CRM mailings
• Appreciation of data, segmentation and targeting strategies
• Good copy and verbal skills
• Retail marketing experience preferred
• IDM qualification preferred

Do you have a passion for direct marketing and data and want to work with a well-known, national retailer? Please apply and we will be in touch!