Global Head of Marketing Planning

Location
Reading, Berkshire
Salary
£600 - £1400 per day
Posted
22 Feb 2018
Closes
15 Mar 2018
Ref
1629899
Contact
Matthew Stevenson
Discipline
Marketing
Specialism
Planning & Strategy
Sector
B2B, Finance
Business Type
Brand / In-house
Contract Type
Freelance / Contract
Hours
Full-Time

A challenging role for an established Interim Head of Global Marketing Planning to join a global organisation at the heart of a transformation journey on an initial 3 month contract.

Key Responsibilities / Duties:

  • Build and implement a global marketing management framework including metrics and best practices
  • Develop and implement a global marketing measurement framework including specific metrics, measurement methods and targets in four key areas of marketing activity, brand equity, client experience and market share
  • Develop and lead a global marketing planning process, working with the regional CMOs and the Global Marketing Executive Committee to identify and develop best practice, maximize return on marketing investment and capture economies of scale within the regional marketing plans
  • Work with regional CMOs to problem-solve areas of under-performance and support continual improvement
  • Develop dashboards to report on KPIs and promote visibility of marketing effectiveness and best practice across the firm
  • Work as part of the Global Marketing Strategy team to support the Global Marketing Executive Committee and regional CMOs in the development and delivery of the overall marketing strategy

Work Experience / Knowledge:

  • 10 years' experience in managing large marketing budgets for global brands
  • Strong analytical and communication skills
  • Experience in more than one industry advantageous
  • Previous leadership role/s in a matrix organisation

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