Global Head of Client Marketing Insights

Location
Berkshire, Reading
Salary
£600 - £1000 per annum
Posted
23 Feb 2018
Closes
15 Mar 2018
Ref
1629900
Contact
Matthew Stevenson
Discipline
Marketing
Specialism
Research & Insight
Sector
B2B, Finance
Business Type
Brand / In-house
Contract Type
Freelance / Contract
Hours
Full-Time

A challenging role for an established Interim Head of Client Marketing Insights to join a global organisation at the heart of a transformation journey on an initial 3 month contract.

Key Responsibilities / Duties:

  • Work as part of the Global Marketing team to support the Global Executive Committee and regional CMOs in the development and delivery of the overall marketing strategy
  • Establish global centre of excellence for procurement and integration of insights (client and market) defining best practice
  • working with the regional CMOs to establish effective processes, maximize economies of scale, identify skill gaps and develop talent
  • Develop and deliver an effective global insight framework and specific research programmes supporting brand, marketing and client experience development, leading regional teams in the delivery of local components
  • Support Head of Global Brand to define and develop a well-understood global brand with an increasingly distinctive client experience
  • Define a high-value, strongly-differentiated global client experience blueprint in line with the brand strategy, and work with the organization to implement this across diverse business channels
  • Play the lead role in helping the organization become more familiar and competent in the recognition and use of effective client and market insights in decision-making, with the aim of turning this into an area of future advantage

Work Experience / Knowledge:

  • 10 years' experience in commissioning and managing multi-market qualitative and quantitative research programmes
  • Experience in data analytics
  • Experience in managing global brands
  • Experience in managing client experience and client satisfaction

This role will move quickly so if you are an immediately available and experienced insights professional then apply today!

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