air recruitment

Data Strategy Lead

Location
London (Central), London (Greater)
Salary
Up to £95K (dependent on experience) plus benefits and bonuses
Posted
26 Feb 2018
Closes
25 Mar 2018
Ref
JW558a
Discipline
Marketing
Specialism
CRM, Data & Analysis
Sector
B2C, Entertainment
Business Type
Agency
Contract Type
Permanent
Hours
Full-Time

Data Strategy Lead, Central London – Up to £95k dependent on experience plus benefits and bonuses

We’re looking for a Data Strategy Lead to join this agency who are doing big things at the moment. You’ll be joining a strategic agency who rely heavily on data, with clients who rely on them for their expertise. Are you the Data Strategy Lead they’re looking for?

This Data Strategy Lead role is for someone who is exceptional at what they do. You’ll be heading up a successful data team, so you’ll need to be an expert in what you do. This Data Strategy Lead will be able to identify pain points / moments of truth in a customer experience with a brand.

As Data Strategy Lead you’ll be working out various solutions based on insight, and measuring the performance of these solutions with clients. Are you the Data Strategy Lead we are  looking for? They’re looking to get a Data Strategy Lead on board as soon as possible.

Here’s what you’d be tasked with as Data Strategy Lead:

•    Lead strategic recommendations around targeting, segmentation, channel, contact and content
•    Develop highly personalised and targeted CRM strategies
•    Understand the principles of heuristics / behavioural economics and how they can be applied in campaigns / creative

This Data Strategy Lead will have strong working knowledge in:

•    Digital analytics - setting up the tracking and measurement of digital footprints (tagging methodology and digital analytics
•    Advanced data analytics – a deep understanding and practical experience of segmentation / modelling

Sound like the kind of Data Strategy Lead role you’re looking for? We want to hear from a Data Strategy Lead like you.

If you’re this Data Strategy Lead, please do get in touch. Please quote JW558a when applying for this role.

Please also visit www.air-recruitment.com/

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