Stopgap

CRM Manager

Recruiter
Stopgap
Location
London
Salary
Up to £45000 per annum
Posted
28 Feb 2018
Closes
28 Mar 2018
Ref
REB-091089
Contact
Renee Bowden
Discipline
Marketing
Specialism
CRM, Direct Marketing
Sector
Finance, Retail
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Are you a CRM/Loyalty manager within financial or retail sector with strong stakeholder skills? Want to work in Central London? Read on!

CRM Manager - £45,000 - London

THE COMPANY
Our loyalty client uses innovative technology to allow people to earn rewards when they use their credit or debit cards to shop. This company is expanding at a great pace, with large and well known banks and retailers. They are looking for an experienced CRM Manager to join their team!

THE ROLE
As the CRM Manager, you will be managing the loyalty programme for one of the UK's most recognised Banks. Reporting into the Head of Marketing & Engagement, you will be responsible for planning and delivering high targeted communications to millions of customers.

Your main duties will include:
- Devise and implement campaign plans and strategy across the full marketing mix of below and above-the-line channels to support Reward / Clients engagement objectives
- Work closely with analytics and insights functions to gather insight on the client customer base to deliver growth in the forms of acquisition, retention and reactivation
- Responsible for the effective management of customer through the full loyalty lifecycle, working with clients to develop compelling customer propositions that motivate and engage customers to achieve business goals and objectives
- Monitor and report on performance of CRM based activities against defined programme KPIs
- Development of testing strategies such as A/B, MVT to ensure the continuous evolution and improvement of programmes

YOU
To be apply for this CRM Manager role you must have:

- Sold experience within customer relationship or loyalty marketing, digital marketing, retention marketing, within financial or retail/consumer market
- Excellent understanding of targeted multi-channel initiatives and campaigns covering email, DM, in-app and more
- Highly analytical and a confident stakeholder manager
- Experience of Google Analytics, Google Adwords/re-targeting and paid search would be advantageous

If this sounds like a great role for you, apply now!

CRM Manager - £45,000 - London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

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