Stopgap

Senior CRM Manager

Recruiter
Stopgap
Location
London
Salary
Competitive Salary
Posted
01 Mar 2018
Closes
31 Mar 2018
Ref
REB-091111
Contact
Renee Bowden
Discipline
Marketing
Specialism
CRM, Direct Marketing
Sector
B2C, Retail
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Are you an experienced Senior CRM Manager, with both operational and campaign planning experience? Want to work in Central London?

Senior CRM Manager-Competitive Salary-London

THE COMPANY
A leading international leisure company operating across the UK and EMEA creating inspiring entertainment experiences.

THE ROLE
As the Senior CRM Manager, you will create & execute a sophisticated CRM strategy that combines inbound & outbound communications across direct channels & customer touch points, whilst managing two CRM Campaign Managers.

Your main duties will include:
- Develop the guest contact strategy and translate this into coherent guest contact plans which the campaign team can execute. Plan and co-ordinate the migration of all campaigns into a single platform
- Set the business contact rules based on solid understanding of business and campaign performance as well as customer insight
- Capacity plan all tasks for the CRM Campaign Team (including the agencies)
- Optimise & measure campaign performance through continuous improvement

YOU
To apply for this Senior CRM Manager role, you must have:

- Extensive hands on experience of working with campaign and decision management tools (preferably Selligent)
- Experience with data migration/CRM operations
- Strong background in planning customer acquisition, re-engagement and retention strategies within retail/B2C
- Highly data driven and analytical - solid understanding of business & campaign performance/measurement

If this sounds your perfect next step, please apply now!

Senior CRM Manager-Competitive Salary-London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

Similar jobs

Similar jobs