Stopgap

Digital Content Lead

Recruiter
Stopgap
Location
London
Salary
Up to £33000 per annum
Posted
12 Mar 2018
Closes
11 Apr 2018
Ref
AEA-091138
Contact
Amy Anscomb
Discipline
Marketing
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Opportunity for a specialist in Digital Content creation, management and reporting across a range of digital channels to join this leading B2B company.

Digital Content Lead - £33,000 - London

THE COMPANY
Our client is one of the world's leading business intelligence, academic publishing, knowledge and events businesses, creating unique content and connectivity for customers all over the world.

THE ROLE
As a Digital Content Lead you will be responsible for:
- creating and managing a strategic content marketing plan and calendar
- driving community engagement, increasing community membership, web traffic and conversion
- selection of digital channels for content including social, PPC and email
- developing content that drives customer engagement and response
- working with the Marketing Director to set and manage the content marketing budget for the portfolio
- ensuring all content activity is tracked by channels using Google Analytics and InFront

YOU
In order to be considered for this Digital Content Lead role you will have:
- experience of creating and executing content strategies
- experience creating highly effective strategic and tactical content
- in depth experience of SEO, Google Analytics and Paid Search
- experience developing customer insight and improving customer experience
- excellent analytical skills to analyse data, content and channel performance

If this Digital Content Lead role sounds like the role for you then apply online today...

Digital Content Lead - £33,000 - London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

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