Trade Marketing Manager
Trade Marketing Manager - FMCG
Our client is a global consumer goods company with a portfolio of instantly recognisable brands. As the Trade Marketing Manager you will develop and activate Shopper Marketing campaigns across all channels including grocery, discounters and convenience.
Working across the sales and marketing team to help support the sales team in turning the marketing plans into channel and retailer specific plans.
With ambitions to be the best in class supplier and strategic partner to customers, the Trade / Shopper Marketing Manager will play a pivotal role in maximising business opportunities via unrivalled consumer, shopper and customer understanding and engagement.
As Trade Marketing Manager you will work cross functionally sharing best practice and monitoring the effectiveness of campaigns and ensuring maximum ROI is achieved. You will come up with numerous initiatives to bring the marketing plans to life across the trade, with a clear focus on the point of purchase.
- Deliver our trade communications plan, coordinating with our PR agency and Marketing
- Delivering all account specific trade advertising and support requests
- Manage the Budgets for POS and trade shows
You will have at least five years experience of working with trade or retail communications and shopper marketing in a consumer goods setting. Preferably from an FMCG branded business.