Digital Marketing Manager
Digital Marketing Manager – Flame PR
At least four years experience of working in a dedicated digital marketing role is required, as is a passion for keeping up with all the latest B2B marketing and digital marketing trends. Experience of managing and/or mentoring junior team members would be an advantage.
The Digital Marketing Manager will be responsible for liaising with clients across a number of projects, to ensure the successful implementation of an overall marketing strategy and day to day marketing tasks. The Digital Marketing Manager will also be responsible for developing client accounts, working alongside the sales team to drive inbound opportunities and the creation of digital strategies. The ideal candidate will be looking to further their career in this industry at a more senior level within our company.
DETAILED JOB DESCRIPTION
Running account based marketing campaigns in line with business objectives.
Working alongside the sales team to drive inbound opportunities.
Analysing clients’ digital strategy and suggesting improvements where necessary.
Analysing data using tools including Google Analytics.
Reporting and regular communication to clients and to relevant colleagues within the organisation.
Understanding of the benefits of social media platforms in both a B2B and B2C environment.
Content creation and marketing.
Planning PPC, social media paid advertising and remarketing campaigns.
Running email marketing campaigns.
Creating & implementing content marketing strategies.
Good understanding of the principles of marketing and marketing best practice.
Good understanding of GDPR.
A strong track record in delivering measurable growth for businesses.
An enthusiasm for and interest in the science and strategy of marketing.
Good understanding of digital processes.
Attention to detail.
Excellent organisational and planning skills.
Numerical and IT skills.
Excellent communication skills, both verbal and written.
Enthusiastic and hardworking with an interest in all things digital.
Handles pressure well in a fast-paced environment.
Thrives in a team environment but is happy to work individually.
Confident communicating with clients and attending meetings, assisting senior team members on larger projects, and independently for smaller clients.
Understanding of Adobe Suite.
Understanding of HTML.