Marketing Manager - SaaS/Tech Business
- Established SaaS business.
- Great varied role.
- Central Bath location.
What you'll be doing
This is a broad role that spans the entire marketing mix. As the business continues on its growth path, you will play an integral part by raising brand awareness and communicating regularly with prospective clients until they become a Marketing Qualified Lead. You will utilise a range of tools during this role; the Salesforce CRM, marketing automation tools, the Wordpress CMS, Google Analytics, and many more.
Content creation is vital to this role, and you will be a strong copywriter with the ability to write across a range of platforms such as web, blogs, whitepapers, social, press releases and producing relevant printed collateral. You will generate leads by optimising lead generation, nurturing, and scoring, and will run effective email campaigns to support this, utilising A/B testing and regular optimisation.
This is not solely focused on the UK market, as there is good traction across the US and Europe. You will further develop the social media following, support events, and be confident reviewing and analysing data to support strategic decisions.
This is a role that you can really make your own, and as the team grows over the next 12 months, you will help recruit other positions to support you within the marketing team.
What experience you'll need to apply
- Previous experience within a B2B lead gen environment
- Strong copywriting skills, ideally across digital and offline
- Good digital marketing experience
- Analytical, able to use tools to generate weekly reports
- Ideally have experience working with a tech related product
- An understanding of marketing automation tools
Playing a vital role within the business' ambition of continued growth, you will be joining an experienced team, be given all of the tools you need to be successful, and the freedom to set the marketing plan and roll up your sleeves to implement it. There is a competitive salary (£32k-£40k), a great location, and a huge opportunity to grow your own team.
If this is the opportunity you've been looking for, then apply now, or contact Chris (01179 269530) for more information.