UK Market Director - Global Online Dating Business

Location
Île-de-France, Paris
Salary
£70000 - £80000 per annum + benefits
Posted
26 Mar 2018
Closes
25 Apr 2018
Ref
LJ 5306
Contact
Laura Brazil
Discipline
Media
Sector
B2C, Mobile
Business Type
Brand / In-house
Seniority
Senior Manager
Contract Type
Permanent
Hours
Full-Time

UK Market Director - Global Online Dating Business

Based in Paris

70,000-80,000

The leaders in online dating are seeking a UK Market specialist to take responsibility for the overall UK go-to-market strategy

This is a critical strategic leadership role that requires the utilisation of analytics, events marketing, competitor intelligence, cultural and behavioural trends to deliver the strategic planning of large digital budgets.

As a key spokesperson, this role sits within a centralised European team whereby you will be responsible for the strategic marketing plans for the UK bringing local lenses to the strategy and action plans. This role will also have direct reports across; PR, Social and Events teams

  • Ensuring the platforms remain insight driven services with local customers at the heart of everything.
  • Take responsibility of true local market knowledge and develop a unique holistic view of what's happening in the market.
  • Drive monitoring and Analysis of market performance based on Trending of KPIs and internal datas, Competition benchmark, Business and Category Development.
  • With both Internal acquisition team and external media agency make sure acquisition strategic briefs and monthly planning are in line with your Market Plan.
  • Creative Planning & Execution - management of the creative implementation process from toolkit to execution, measurement of campaign performance and optimization.
  • Work alongside Product & CRM to ensure customer insight continues to lead product and to be compliant with our brand guidelines and vision.

Desired Skills and Experience:

  • Higher studies in Marketing, Bac +4/5 in business school, you have 7 years minimum experience in a similar position.
  • Mobile experience is desired
  • Appetite for innovation / customer experience / digital /media and social
  • Writing and creative capacity
  • Discipline and analytical capacity
  • Taste for teamwork

- Fluent English and having work in the UK many years

- Good knowledge of the local UK media landscape