INTERIM CRM SPECIALIST - 3 MONTHS
- Well established FMCG company are looking for an interim CRM/ Email specialist to assist with the execution of the CRM (Email) Loyalty Programmes. Immediate start - 3 Months
- Support with the development of the new email programmes (journey planning, messaging, email briefs, etc.)
- Review and analyse the performance of the existing email programmes
- Develop advanced optimisation plans for the existing automated email programmes
- Write creative and data briefs based on the agreed consumer journeys
- Review creative and provide feedback to ensure it is fit for purpose
- Review and test created emails
- Implement simple changes and amends to the existing emails automations
- Keep track of all deployed programmes and live Test and Learns (until the full automation)
- Hands on experience in data analytics.
- Comfortable working with data to extract insights.
- Organised with immaculate attention to details
- Strong creative judgement - ability to evaluate the suitability of the creative and to provide constructive feedback