Shopper Insights Analyst
A global market intelligence provider is currently recruiting for a Shopper Insight Analyst to join their shopper team. They will assist the rest of the business in delivering strong FMCG focused insights to their clients in order to help them make strategic decisions and improve their performance.
You will be reporting directly to the head of Insights and will work within a strong research team who are experts on Shopper strategy. You will be in charge of conducting primary research, liaising with field teams, analyse and interpret the results and create understandable and attractive presentations to help clients create shopper focused strategies.
- Production of content that will be used for training and information purposes on various platforms.
- Conduct primary research and design the methods used (questionnaires, surveys)
- Analyse results and create reports for clients.
The right candidate will need to have a strong interest in the FMCG/Retail industry. A background in market research whether it is agency or client side and a mix of qualitative and quantitative research is essential for this role as well as commercial acumen, analytical skills and good communication skills.