Account Manager / Senior Account Manager
Account Manager or Senior Account Manager role at a customer engagement agency that connects brands with consumers in innovative and memorable ways. Our purpose is to help brands grow by creating stronger and more meaningful relationships that build value over time. We do this by creating influential ideas and experiences that unlock the power of how people feel.
We have an agency network in 25 countries worldwide, work with some of the largest brands in the world delivering campaigns with global appeal and live by three core values: Be Brave, Stay Curious and Give a Damn.
Since winning this telecommunications business back in October 2015 we have built a brilliant relationship with our clients, working very much in a partnership capacity with their team. We define and help support the CRM strategy across all in-life work, delivering the best creative outputs possible.
Over the past two years we’ve seen a real shift from the business to a more customer-centric mindset. In October 2017 they rebranded at a global level and made a move to a technology focused approach which aims to puts customers in control with their ever-growing product offering.
Our challenge within the world of CRM is to build a connection between customers and the brand, in order to grow and retain a loyal base.
Our clients are lovely people who are passionate about their brand – and are very busy! They look to us not only for collaborative output but strategic guidance, and are constantly looking to improve the ways of working.
Overall Role and Client
We need a motivated, well rounded and experienced Account Manager/Senior Account Manager to support the Account Director and wider team. Below is our current team structure:
We have a ‘hive’ structure, meaning the core Client Service team is supported by a group of Data Planners, Strategic Planners, Creatives and Studio, with a dedicated Traffic Manager and Client Accountant. This ensures there’s sufficient resource to manage the delivery of existing CRM programmes, to develop new ones and not lose sight of the bigger strategic picture.
Daily “stand ups” with the whole team allow us to review and discuss the status of all projects and manage workload/delivery on a daily basis. We maintain a close working relationship with our clients, with a big weekly status call each Wednesday as well as all agency status meetings and monthly face-to-face deep-dive sessions.
What we need from you
We are looking for an enthusiastic, self-starting, experienced Account / Campaign Manager or someone ready to step up to Senior Account Manager to join an ambitious, close knit, and sociable team. Our existing account members work collaboratively to produce impactful and effective strategic and creative responses that champion and prove the power of CRM, and we are looking for another individual to join in our challenge.
Experience in CRM and email delivery is favoured but ultimately, we are looking for someone who is competent and confident in showcasing the core client services skillset, is ambitious and has a strong willingness to learn, has a passion for delivering great work, and puts the client at the heart of their approach.
The candidate needs to have the strength of character, diligence, intelligence and charm to get the best out of the internal team and build strong client relationships whilst we craft the creative work. Vodafone is a fast paced account so the ability to adapt to this is key.
The chosen candidate will report into the Account Director, however they need to be confident in their ability to manage their own projects and are trusted to do so, asking for help and working together across projects when needed.
As one of three Senior/Campaign Managers, you will work together to be the ‘go-to’ points across each campaign and your responsibilities will include taking instructions from the client and managing their expectations; working with planning and data planning to produce briefs and robust test and learn plans; stimulating the creatives; ensuring all departments are managed and kept in the loop; delivering the campaign on time and on budget and retaining the client’s innate trust in you.
• An understanding of CRM and the role this plays in the client’s business
• Good knowledge of core processes for campaign development across print, e-mail, web, social and mobile technologies – from brief interrogation to final creative output
• Strong interpersonal and communication skills (both verbal and written)
• Strong organisational skills and an ability to think on your feet
• A desire to achieve high quality standards with strong attention to detail
• Self-starter and team player who is solution oriented and knows how to ‘make things happen’
• Ability to remain calm under pressure
• Strategic and analytically aware
• Takes action / decisions with consideration for both client and agency interests
• Bring to the attention of your line manager any cross or up-sell opportunities that could generate additional revenue growth for the agency
• An understanding of data briefing/experience working closely with Data Planners on email campaigns
Organisation and the ability to manage, prioritise and juggle multiple projects efficiently is key to this role.
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