Digital Content Marketing

Location
City of London, London
Salary
£34000 - £40000 per annum
Posted
17 Apr 2018
Closes
17 May 2018
Ref
1630113
Contact
Clare Humphreys
Discipline
Marketing
Sector
B2B, Online
Business Type
Brand / In-house
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

One of the largest B2B companies in the world is looking for a Digital Content Executive.

Your position will play an integral role in developing the story and expressing that through a host of content deliverables.

This position supports content creation, execution of content marketing campaigns, and development of sales collaterals as well as internal and external communications.

RESPONSIBILITIES

  • Content creation and production, such as white papers, blog posts, infographics, videos, newsletters etc. for on owned, paid and earned channels
  • Proof-reading and editing
  • Liaison with internal stakeholders for content signoff
  • Promotional activity execution across a range of social channels (paid and organic)
  • Curate relevant content for distribution and idea generation
  • Maintenance and updating of the content calendar
  • Brief and liaise with freelancers for content asset delivery
  • In collaboration with the digital marketing executive, track and measure content performance and to help refine and iterate approach

EXPERIENCE

  • Best-in-class copywriting skills, ideally in a B2B context
  • Demonstrable experience of writing for a variety of formats - from white papers to social media
  • Understanding of SEO and SEM Marketing principles
  • Digital marketing experience
  • Remains calm under pressure
  • Flexible attitude and uses own initiative

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