Trade Marketing Manager
This is an important hire for a beautiful premium brand with head offices in stylish offices in central London. This is a multi award winning business within premium drinks, currently the market leader in its category.
You will be the key interface with the sales department and the brand ambassadors.
- Support Customer and sales teams, creating presentations
- Champion consumer and trade activation across all touch points (and and off -trade)
- Design and execute integrated marketing campaigns, working with internal deign teams and agencies
- Create customer tool kits for on and off-trade
- Support in implementing pricing and promotional strategies
- Manage the CRM system (customer account information) and leverage to build customer loyalty for the brand
- Passionate about drinks (wine/spirits) and luxury brands
- Experience in trade marketing within drinks (alcohol or premium) or relevant luxury sector with an on-trade equivalent (for example beauty)
- An understanding and experience with the on and off trade
- Experience implementing trade marketing disciplines
- Experience of launching a premium brand
- Highly organised and ability to prioritise
- Good at building relationships and confident communicator WSET or wine qualification would be an advantage