Channel Marketing Manager

Recruiter
PSD Group
Location
London (Central), London (Greater)
Salary
£50k
Posted
24 Apr 2018
Closes
24 May 2018
Ref
16439040
Discipline
Marketing
Sector
Finance
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

ABOUT THE CLIENT

Due to substantial growth in their UK business, my client; an American owned card payments business, is looking for a data-driven, retail marketer to join the London team as a Channel Marketing Manager. Reporting into the Head of UK Marketing, you will be responsible for driving retail growth by developing marketing strategies for company hardware across their retail partners and growing the retailer base. The ideal candidate will have experience in channel marketing across multiple retail partners, managing retailer relationships including onboarding new partners, demand and sell-through forecasting, product launch / transitions and annual co-marketing campaign planning and execution. They will feel comfortable interacting with senior management and external partners, & will thrive in a fast-paced, innovative environment. You will also partner with operations teams to manage supply, demand and new product launches, with a core focus on sales planning, demand forecasting, co-marketing and data analysis.               

ABOUT THE ROLE

  • Own all existing retailer relationships and communications and liaise with our distribution partners
  • Develop and implement the overall channel strategy for growing  retail footprint and sell-through
  • Manage annual co-marketing, merchandising and promotional calendars with key retail partners 
  • Oversee co-marketing creative development and execution 
  • Manage retail channel demand forecasting and inventory planning
  • Manage new product launches in retail and any product lifecycle management
  • Partner with operations teams to manage supply and demand as well as new product launches 
  • Lead new retail partner identification, negotiation and onboarding 
  • Ensure unified messaging, consistent branding, and collaboration across all retail campaigns in conjunction with the content, growth and communications teams 
  • Manage all relevant retail and field marketing agencies to ensure best-in-class retail execution
  • Work closely with the US retail team to leverage best practices and share learning

WHAT WE’RE LOOKING FOR

  • Minimum 4 years relevant channel marketing / retail account management experience
  • Experience in developing and executing co-marketing and promotional marketing campaigns across multiple retailers 
  • Proven capability managing and optimising retail channels, closely monitoring demand and sell through and balancing promotional / co-marketing spend to maximise ROI
  • Experience with managing budgets, reporting on performance, and presenting to senior leaders
  • Experience managing in-store POP / creative development and production
  • Strong analytical capabilities and proven experience using data to make marketing decisions and evaluate marketing performance
  • An integrated marketing mindset and excellent understanding of the role retail plays in the overall customer experience and brand growth 
  • Ability to work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic initiatives
  • Ability to work effectively in a highly collaborative and global team environment
  • A BA or equivalent practical experience

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