Product Marketing Manager

Location
London
Salary
Negotiable
Posted
01 May 2018
Closes
31 May 2018
Ref
1630183
Contact
Wendy Gray
Discipline
Marketing
Sector
Technology
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Other Responsibilities will include:-

  • Build a clear and consistent narrative to describe their industry-leading platform, highlighting its key benefits, features, and differentiators
  • Work cross-functionally to ensure that the entire organisation talks about their product in the same way, using the same language
  • Develop a library of product marketing materials for use in different channels and settings - e.g., presentation materials, brochures, product spec sheets, white papers, online content and training content for both new and existing customers
  • Work with product management and R&D to understand their product, and become a product expert to support sales and the rest of the marketing team
  • Benchmark their product against the competition and articulate our primary selling messages
  • Provide input on customer requirements and new product positioning
  • Develop new marketing and sales enablement materials; support training of sales, marketing, and customer service teams

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