Senior Brand Manager
This is a fabulous opportunity to work for this global wine company with some of the world’s best known brands.
Reporting into the Marketing Director you will drive the vision for this key brand within the portfolio, being empowered to make strategic decision about the future plans for the brand.
You will also manage the day to day planning and implementation of existing activation platforms. You will have at your disposal, information from consumer, shopper, competitor and market data, to enable you to apply these insights to develop differentiated, engaging and ROI activities and plans.
You will have a great passion for the sector and an energy and drive that will enthuse all those around you.
You will enjoy sharing best practice and be a confident and competent communicator to be able to engage stakeholders at all levels.
Your energy and drive will be infectious and you’ll love sharing your expertise with colleagues and confident in presenting to internal and external stakeholders at all levels.
You will be proactive and able to deliver in a busy environment and possess good knowledge of continuous research databases in addition to using insights to inform decisions
Managing the key brands in the Portfolio for the UK market
Leading and executing the brand strategy and vision
Working directly with Category, Shopper, Sales and Supply teams, using insights to identify opportunities for the UK market
Work with sales team to drive the brand agenda within the business and engage with key customers to motivate and excite
Identify and managing NPD opportunities and innovation pipeline management
Being an ambassador within the team you will be expected to lead by example and be willing to coach your colleagues
Proven background as a high performing SBM within the FMCG sector, having managed the complete brand strategy
Previous exposure to the UK grocery market and have a good understanding of the key drivers within these channels
A strategic thinker who will make things happen, in turn driving our brand awareness and sales.
Enjoy working collaboratively with colleagues in sales and category teams
Briefing and managing our external agencies.
Project management skills and experience in launching NPD
Passion for wine!