Direct Communications and Insight Manager

Hinckley, Leicestershire, Leicester
09 May 2018
20 May 2018
Business Type
Brand / In-house
Contract Type

Recruiter: Everyone Active (Sports and Leisure Management Ltd)

Job title: Direct Communications and Insight Manager

Industry:  Leisure - Sport & fitness

Education level: Marketing Diploma

Job description:

Who we are looking for?

We are looking for someone that can make a real positive difference to our customer’s lives in helping them to become and remain fit and active and enjoys being active themselves.

This person will be responsible for inspiring and motivating our members and our communities to come and use the facilities more often.

With a state of the art CRM system this person will have the ability to truly understand what makes our members tick and use this insight to take our customer communications to the next level and beyond.

You will need to have had experience in:

The development and implementation of CRM strategies with back-end system knowledge

Customer acquisition, re-engagement and retention strategies

Delivering CRM / data marketing / email marketing

You must be able to:

Write engaging content clearly and concisely

Create clear user journeys

Analyse, test and improve results

Have strong planning, analytical skills and project management skills

Be a great communicator

Work on your own initiative.


You will be based at the SLM Head Office in Hinckley but with Regular Meetings and Training in London.


At Everyone Active we will provide a competitive salary, a rigorous training and development process to ensure that you continue to develop within this role and free use of the facilities for colleagues and their immediate families as well as discounts of food from our café’s.