Senior Shopper Strategist - Brand Activation Agency - London
Think shopper marketing is all about FSDUs and BOGOFs?
Then think again?
Streets ahead of their competition, this independent, family orientated agency believe in paving the way for engaging customer experiences - online through to instore.
Due to the international growth of their largest account, a major alcoholic beverage business. The agency is now looking to hire a Senior Strategist to lead all retail activation strategy in the Western European markets.
This an ideal position for a mid-weight planner looking for a step-up, or a Senior Strategist keen for a new challenge. You'll have a proven track record in delivering brand activations within the FMCG sector and ideally in the beers, wine and spirits category.
Reporting into the Strategy Director, you’ll lead the strategy on some of the biggest spirits brands across Western Europe, projects will include developing retail toolkits, shopper behavioural decision journey plans, retail partnerships as well as trade programmes and experiential sampling.
You're passionate about solving business problems and have an excellent track record delivering rigorous strategic thinking within the retail space. You’re excited about how your strategy alters consumer behaviours and can translate ATL ideas from path to purchase. You'll have delivered strategic thinking on campaigns across supermarket, e-com and convenience to bars and pop-up, if not all of these. In addition to answering briefs, you’ll partner with the client to spot great business opportunities, you'll be confident in justifying your opinions and able to push back when necessary.
- At least 4 years solid shopper strategy experience
- Experience in the beers, wine and spirits sector preferred
- On and Off-trade expertise
- Hands-on - lives breathe culture, nightlife and events
- Ideally some international strategy experience
This is an incredibly exciting opportunity for a talented Senior Strategist to work with a world-class drinks brand in a successful & independent agency
Interested in the role? Then click "Apply" and submit your CV along with a few lines on why you think you have the wow factor.
To considered for this role, candidates must be eligible to live and work in the UK.
Whilst every effort is made to contact everyone who applies, due to a high number of applications we are unable to give individual feedback to those who are unsuccessful.