Product Marketing Manager

Location
Shrewsbury, Shropshire / London, City of London
Salary
£65000 - £75000 per annum
Posted
14 May 2018
Closes
13 Jun 2018
Ref
1630245
Contact
George Elliott
Discipline
Marketing
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

Are you a B2B Product Marketer in the B2B Hospitality or Tech space?

A Product Marketing opportunity has arisen within one of the fastest growing tech businesses within the sector. Growing from 20 to 200 employees and now operating in 5 countries in just a few years, the business is going through its next stage of international expansion.

As the Product Marketing Manager, some of your accountabilities will be:

  • Bridge the gap between sales and marketing, building a new product marketing strategy.
  • Spend time with customers to understand how they interact with their products, using those customer insights to provide detailed user personas
  • Work closely with the Product Management team to synthesize customer and competitor insights alongside internal input to agree product features and priorities
  • Partner with and coordinate a diverse group of stakeholders to inform product roadmaps, positioning, marketing strategy, and execution
  • Develop a new proposition, pricing and go to market strategies and execute other innovative strategies and marketing plans that drive awareness, engagement, adoption and customer satisfaction
  • Interpret the technical capabilities of our products for marketing and sales teams and translate them into selling language, including the creation of sales and marketing tools

Skills Required:

  • Ideally B2B hospitality experience however, open to wider B2B Tech.
  • Data driven and customer focused, able to understand customer trends and turn this into actionable, strategic insight.
  • Strong stakeholder management skills, able to influence senior colleagues across marketing, product and sales as the business seeks to create a more marketing-led approach across all areas of the business.

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