Digital Marketing Manager

Location
London
Salary
Up to £50000 per annum + bonus & benefits
Posted
17 May 2018
Closes
16 Jun 2018
Ref
1629951
Contact
Mal Galuszczynska
Discipline
Marketing
Sector
B2B
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

This role would suit a very hands on, organised and analytical person who has extensive experience in lead generation/nurturing, and managing the overall marketing strategy within a B2B Tech environment. Ideally, the successful candidate will have proven experience with website transformation (WordPress), SEO and programmatic.

Your role:

  • Drive lead generation
    • Devise creative strategies and techniques to drive sign ups/ new leads based on their target personas and verticals
    • Utilising the right mix or paid (e.g SEM, PPC, content syndication) and owned media (website, SEO, social) to drive growth
  • Nurture and upsell existing opportunities
    • Create automation programs using Pardot to drive existing opportunities to convert
    • Work closely with sales team to monitor inbound lead handover/ reporting and support with messaging and communications strategy
  • Increase brand awareness and support new product launches
    • Maximise exposure of new product launches to key audience across different channels including PPC, retargeting, paid and organic /social
    • Organise events
    • Support content creation/editing with content marketing manager
  • Your profile:

  • Proven experience gained in B2B SaaS marketing role
  • Technical skills and understanding of the areas that make up a successful digital campaign and how that process is executed and measured
  • Firm understanding of demand generation tactics including outbound and inbound marketing
  • Proven experience with website transformation (WordPress), SEO, programmatic, retargeting
  • Previous experience in copywriting
  • Experience in planning and executing events and managing PR agencies
  • If you would like to work for the company that believes Marketing, as an integrated corporate function is fundamental to the delivery of the business strategy, then you should apply with your CV.

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