Senior Brand Manager
Senior Brand Manager
Salary: From £48,000 to £52,000 per annum.
We’re looking for a dynamic and driven brand expert to manage Independent Age’s new brand strategy. This is a new role with huge opportunity for impact, supporting a step-change in our brand profile and engagement.
Over the past 10 years, Independent Age has been through a major transformation. We’ve moved from operating as a benevolent trust, to establishing ourselves as a charity that provides impact at scale, helping older people stay independent and live well. Last year, 1 million people accessed our services.
Our plan now is to significantly increase our number of supporters and service users, and to deepen our engagement with them. In order to seize this opportunity and help us turn this vision into a reality, we have brought together the key functions that drive the public to Independent Age – Marketing, Communications and Fundraising – and taken the bold step of building a brand new Engagement Division.
Central to our new Engagement Vision is our ability to tell a compelling story (through our brand) and inspire people to take action – whether getting and/or giving support – thereby increasing the impact we make on the lives of older people, their families and friends.
You’ll play a key role in this new Division, managing the development of Independent Age’s new brand strategy and brand re-launch. You’ll lead its implementation across all our activities, and develop a brand management and engagement approach that inspires alignment with the brand strategy across the organisation.
You’ll have a track record in developing and implementing successful brand strategies and managing organisational re-brands. You’ll have the energy and resilience to set up the new brand function and drive a step-change in our brand performance. And you’ll be excited about the opportunity to drive growth and create positive social impact.
If this is you, we’d love to hear from you.
Closing date is 25th June
All applications will be forwarded to our recruitment partners Charity People