Senior Integrated Marketing Manager

Location
London (Central), London (Greater)
Salary
Salary Band: Senior Manager
Posted
29 May 2018
Closes
26 Jun 2018
Discipline
Marketing
Specialism
Direct Marketing
Sector
Charity
Business Type
Brand / In-house
Seniority
Senior Manager
Contract Type
Permanent
Hours
Full-Time

Senior Integrated Marketing Manager

London

Salary: From £48,000 to £52,000 per annum.

We’re looking for a dynamic and driven senior marketer to lead our marketing team, during an exciting time of growth and change. This is a brand new role with huge opportunity for impact, as you expand our marketing programme to significantly grow the number of people who give and get support through Independent Age.

Over the past 10 years, Independent Age has been through a major transformation. We’ve moved from operating as a benevolent trust, to establishing ourselves as a charity that provides impact at scale, helping older people stay independent and live well. Last year, 1 million people accessed our services.

Our plan now is to significantly increase our number of supporters and service users, and to deepen our engagement with them. In order to seize this opportunity and help us turn this vision into a reality, we have brought together the key functions that drive the public to Independent Age – Marketing, Communications and Fundraising – and taken the bold step of building a brand new Engagement Division.

Playing a key role in this new Division, you’ll support the development of our marketing strategy and lead its delivery, driving uptake of our services and supporting our brand, income and influence objectives. Working on high profile integrated public engagement campaigns, you’ll lead on communications planning, embedding an integrated approach across all our external facing activities.

You’ll have a track record in integrated marketing campaigns with multiple audiences and channels, both online and offline. In particular, you’ll have substantial experience in response marketing for services. You’ll be passionate about an integrated approach to communications planning. And you’ll be excited about the opportunity to drive growth and create positive social impact.

If this is you, we’d love to hear from you.

Closing date is 26th June 

All applications will be forwarded to our recruitment partners Charity People

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