Digital Marketing Manager

Warrington, Cheshire
£37500 - £42500 per annum
30 May 2018
29 Jun 2018
Natasha Hodson
Business Type
Brand / In-house
Contract Type
Digital Marketing Manager - Warrington - £37,500 - £42,500

Are you an experienced Digital Marketer looking to join a leading North West Business, specialising in Business and Consumer Services?
Based just outside of Warrington, with easy commuter links, our client is looking for a passionate and creative individual to lead a company-wide digital transformation. This is the ideal next challenge for someone who is looking is looking to add significant value and lead a digital revolution!

Digital Marketing Manager - Key responsibilities
This role will be integral in developing a new digital agenda for the business, designing and creating fresh multi-channel, digital communication to further enhance the customer journey. You will use digital channels to gain insight into customer behaviour sharing this information across the marketing team and the wider business.
* Devising digital strategy to drive online traffic to the website with robust Conversion Rate Optimisation (CRO) management.
* Strategy, planning, and fulfilment of campaigns for assigned accounts, working in collaboration with specific product teams.
* Plan and execute SEO/SEM strategy including; email, social media, PPC, Affiliate & display marketing
* Develop and implement a CRM and Email Marketing strategy whilst optimising the sales funnel and digital journey
* Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
* Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, making necessary improvements.
* Manage external agencies to support the delivery of the digital marketing strategy
* Work closely with key stakeholders to align the digital strategy with the overall business strategy.
* Define and develop a high performing digital function capable of growing the overall business.

Digital Marketing Manager - Competencies and Behaviours
* A digital native with highly developed analytical skills
* Proven leadership experience in developing digital strategy.
* Commercially savvy, with a focus on ROI.
* Ability to develop effective relationships with internal and external stakeholders.
* Values closely aligned to those of the business.
* The talent to develop direct reports.
* Be a digital advocate, promoting its benefits company-wide.

Highly competitive salary of £37,500 - £42,500 + benefits.

This role offers a fantastic opportunity to not only join the journey but lead the charge from the front line. You will be working in a supportive and collaborative environment, providing the ideal platform to grow your career beyond recognition.

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