Head of Marketing

Location
Slough, Berkshire / Princes Risborough, Buckinghamshire / Reading, Berkshire
Salary
£65000 - £70000 per annum + benefits
Posted
05 Jun 2018
Closes
05 Jul 2018
Ref
SDA9644
Contact
Recruitment Team
Discipline
Marketing
Specialism
Digital
Sector
Charity
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time
Head of Marketing, Princes Risborough -
If you are a senior level, strategic marketer at Head Of/Director level and you're seeking a new challenge within an organisation that truly believe in marketing and have board level approval to continue to invest in this area, then this could be an opportunity not to be missed.

This long established and well respected not-for-profit organisation are leaders in their field, predominately operating throughout the UK market but with plans to continue their growth on an international scale. The organisation grew 20% last year and they have since identified the need for a new head of marketing to lead their marketing and digital function by creating compelling member and customer value propositions through an integrated blend of digital and traditional channels that will support the overall business plan and objectives of the organisation.

Key responsibilities will include:
*Lead, manage and motivate a high performing marketing and digital team comprising four direct reports and twelve in total.
*Establish and implement a brand strategy ensuring that the brand accurately reflects the mission and charitable values of the organisation.
*Work with board level executives and other heads of department to develop a robust and compelling multi-channel marketing strategy against which progress can be measured and decisions taken.
*Continue to develop the web interface in order to deliver profile for the organisation in order to encourage new visitors as well as providing value to existing members.
*Increase member engagement and reach out to new audiences by improving the discoverability and access to the content that is created.
*Establish an ongoing programme to measure customer insight and competitor analysis, including improving the use of data and research so decisions can be made based on fact, as well as identifying potential gaps in the market.
*Lead the campaign team to deliver multi-channel campaigns that deliver the desired level of conversions for key sales targets including corporate partnerships, events, memberships, qualifications, etc.
*Source and manage relationships with third party suppliers where required.
*Actively contribute and work with all heads of department to support them in the delivery of their goals.
*Help teams outside of marketing to become more digitally aware by supporting them to achieve their desired results.


Whilst the organisation is already highly successful, they are keen to move on a step or two! Their approach has been the same for a long time and this is a chance for a head of marketing who understands the power of digital to bring a fresh approach and play a major part in raising the profile of the organisation by targeting new audiences and getting in front of new prospects, as well as retaining a very loyal customer base.

In order to be considered you will need to be a degree educated senior marketer at Head of or Director level with significant strategic capability, a strong grasp of marketing via a wide range of digital channels, a clear understanding of CRM and its role and importance, demonstrable team management and mentoring experience, the ability to build positive relationships with a wide range of stakeholders with diverse views, excellent communication and presentation skills, customer focused, and results orientated.

Previous experience in a similar role within a membership organisation isn't essential but would be advantageous, as would previous experience when targeting new prospects using lead generation techniques.


Industry sector experience isn't so important, however, although this is a not-for-profit organisation they have a number of commercial goals to reach and therefore require an individual with a strong grasp and awareness of the financial considerations that comes with running a commercial business.

If you believe you have the required skills and experience and would like to find out more about this opportunity, please apply today. Note that the closing date for applications is Friday 15th June.

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