CRM MANAGER - FASHION/LIFESTYLE PLATFORM - £45-50K
Amazing new opportunity for an ambitious and driven CRM manager to join a team and really implement their stratgy and process. You must be looking to really get your teeth in to the role and grow out the area. Ideally you will have managed a team previously and will have a background in leadership and team development. A background in fashion/lifestyle would be great but not a prerequisite.
The role will be to devise and deliver CRM strategy and execution almost from the ground up. You'll be responsible for all email communication and other CRM touch-points except Customer Services.
You will work closely with managers from other departments to identify and implement key projects with two CRM executives under you. Selligent, Returnpath, Phrasee and Looker will all be part of your daily software stack.
The daily role is fast paced managing a high frequency of email sends. You'll oversee deliverability metrics, pre-send validation and post send analysis and strategy. Alongside managing a smooth daily send process, you will focus heavily on incremental improvement to all key metrics for example email content, segmentation and triggered email strategy.
This is a pivotal position in a fast-paced and forward-thinking team, and you will be the central point of contact for all CRM queries. The role requires an individual with the willingness to push into new areas and continue learning.
There is also a big push to roll out more advanced CRM features such as individualised email, automated content building, mobile push and desktop notifications. We are very ambitious and excited about the improvements that can be delivered through CRM. You will have the full support of the company in delivering the most effective and advanced technology and strategy available today.
Key Skills and Experience:
At least 2 year's experience owning CRM strategy.
At least 4 year's overall CRM experience.
Proven experience managing a team for at least 1 year.
Track record devising and executing strategies for deliverability, engagement and revenue improvements.
Experience with Selligent, Returnpath, Phrasee, Looker are all beneficial but not essential.
If you are keen please call Hannah - 0207 845 7243 - firstname.lastname@example.org