Account Director DM or CRM Agency £60k

Barker Graves
London (Greater)
to £60k
11 Jun 2018
11 Jul 2018
Account Management
B2C, Retail
Business Type
Senior Manager

A Cracking AD role for someone who wants to work for one of the best customer engagement/integrated agencies in London.

This agency has a great relaxed atmosphere and none of the corporate feel of the larger networks.  They have recently added more new clients  and so are looking for an established and strong Account Director with a large London CRM or DM agency background to join a new exciting account win.  

You will be the key client interface; leading and delivering a wide mix of CRM projects scoping out a broader strategy for the year ahead.  You will have solid experience in CRM and a comprehensive understanding of the importance and value of data. An opportunistic mindset, and someone who enjoys the pitch process, would also be ideal. 

Key requirements of the role are:

§  Proven agency account leadership experience, with revenue generation responsibility

§  Gravitas and senior client relationship building ability

§  Internal agency team leadership skills, and team building and management experience

§  CRM agency expertise, including the following:

o    Understanding of data, analytics and modelling (selling and managing, not personal execution)

o    Familiarity with CRM customer journey design, development and implementation

o    CRM channel strategy and execution (including Email, Direct Mail, Social and Digital channels)

o    Creative campaign development and delivery

o    Results management and programme optimisation experience

Reporting directly to a Business Director, you will be one of two ADs in the team  and 2 Account Managers to provide support. 


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