Marketing Manager

Location
London
Salary
Up to £40000 per annum
Posted
13 Jun 2018
Closes
13 Jul 2018
Ref
00084060
Contact
Recruitment Genius Ltd
Discipline
Marketing
Specialism
Direct Marketing
Sector
B2B
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time
Marketing Manager
Salary: £40,000 per annum
Location: Westminster
Hours: 36.25 hours per week
Holiday: 23 + 2 fishing days per year

The role
The marketing manager will help achieve financial and strategic goals for 2018 and lay the groundwork for strong growth beyond that with a particular focus on digital marketing. The role will develop the marketing strategy and ensure that tactical marketing is delivered successfully and within budget and have line management responsibility.

The role will be charged with increasing the international visibility, awareness and sales of products through using the full marketing mix in both academic and corporate markets

Duties and responsibilities
- Plan and develop marketing strategies and tactical schedules for product lines to help achieve divisional budgets and KPI's
- A creative thinker that produces inspiring and differentiated campaigns
- Own and develop the brand awareness and equity
- Manage and develop the marketing team
- Internal stakeholder management - reporting, analysing, opposing
- Identify markets ripe for penetration and action promotional tactics into this market
- Analyse sales reports and identify trends or market opportunities
- Build on current partnerships and develop new ones to deliver additional sales/awareness
- Be the voice of the customer through market research and other trend tools
- Increase media coverage through increased activity with press team
- Set and monitor budgets for the marketing team
- Monitor ROI of all activities and feedback results into planning process
- Specify best practice for marketing activities and ensure marketing team adhere to guidelines

What are they looking for?
The ideal candidate will have experience strategic and tactical planning, adept at budget setting and management. Past experience of people management and development and be expert in digital marketing and media/PR strategies.

They will come with lots of ideas, creative energy and also a critical eye to help build on the success of this division. Experience of utilizing the full marketing mix to achieve targets for academic and professional journals and books would be a distinct advantage.

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