Brand Experience Strategist
Brand Experience Strategist
We are looking for a bright, talented and enthusiastic strategist to join our client's team.
You should be experienced in developing retail and leisure environment strategies. We are looking for individuals with experience in areas, such as – consumer profiling; market analysis and research; brand and communication strategy; brand proposition; workshop facilitation; design thinking; service design; product innovation strategy; digital strategy and integration.
You must be able to combine creativity and strategic thinking, with a proven track record of making things happen.
We are looking for someone who is:
- Interested in brands, experiences & shopping
- Understands how brands, leisure operators and retailers work
- Globally aware, with an international perspective
- Commercially aware (business scale, marketing budgets, implementation costs etc.)
- Able to think, communicate and influence
- Experienced in leading, managing and delivering projects
- Committed to seeing things through (finisher)
- Interesting and inspiring, with strong interpersonal skills
- Clear and articulate, enjoys keeping things simple
Brave, Bright, Together
STRATEGY AND DESIGN CONNECTION
It is essential that you have experience of connecting strategic propositions with creative output, and understands the importance of strategy and creative teams connecting and working together.
CLEAR AND CONCISE COMMUNICATION
As part of this ‘connectivity’, you need to know the importance of consolidating and wrapping up strategic output in a clear and concise way, that their clients and creative team will understand – the executive summary.
You should be brave enough to challenge the brief and client. You must have the ability to articulately communicate their ideas and actions, in both verbal and written form.
You will need to have proven experience, or be able to demonstrate your ability, to take ownership of projects, including the planning of methodology, output and deliverables. You must demonstrate experience of – scoping and writing proposals; strategic methodology planning; research and analysis; client presentation documents; project achievements and success measurement; project briefing into creative teams; and delivery of work on time and on budget.
Be flexible in the way you work – their processes will always be fairly bespoke. You can't have a fixed view of how strategy should be done, their strategists need to work with their tools and methods, but bring experience and new ideas to develop their processes.
Attention to detail is essential. We need a strategist who combines data, research and analysis with innovation, big ideas and intuition.
Good time management is critical, to ensure projects are planned, not rushed.
Be respectful of the project team views – listen and take into account the views and ideas of client, designers and account directors. We need individuals with an open mind who aren’t going to be fixed on the way they do things.
A minimum of five years’ experience working as a strategist or planner or as a brand / retail marketer. It will also assist your application if you can demonstrate some commercial/business experience to complement your brand strategy experience. This might be in the form of management consultancy.
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