Head of Digital Performance

Location
London
Salary
£90000 - £100000 per annum
Posted
03 Jul 2018
Closes
02 Aug 2018
Ref
1630448
Contact
Clare Humphreys
Discipline
Marketing
Sector
B2C, Retail
Business Type
Brand / In-house
Contract Type
Permanent
Hours
Full-Time

A fantastic opportunity has arisen for a Head of Performance to lead a high performing team for a multichannel retail brand. You will be responsible for ensuring the right customers are seeing the right message at the right time, with a focus on measurement and ROI.

HEAD OF DIGITAL PERFORMANCE RESPONSIBILITIES

  • Lead and deliver traffic and revenue to .com optimise all channels and levels.
  • Lead and make recommendations on using performance channels to drive footfall in store
  • Leading a culture of test and learn in all channels driving optimisation and innovation.
  • Leading the SEO, Paid Search, Affiliates and Programmatic Display channel outputs.
  • Accountable for measurement and attribution of all performance marketing activity to optimise return on investment and cost per acquisition
  • Key business partner with Marketing teams and Digital Team.
  • Setting clear objectives and development plans for direct reports and ensuring they are set up for success
  • Developing ongoing relationships with Google & Facebook

HEAD OF DIGITAL PERFORMANCE EXPERIENCE

  • Exceptional understanding and experience of optimising all Digital Marketing channels as well developing cross device strategies
  • Deep understanding of the latest Ad Tech/Mar Tech solutions
  • Proficient in developing cross channel audience/data strategies
  • Excellent communication and people skills, managing agencies
  • Driven and expert in delivering long term ROI
  • Able to deal with large, complex, matrix organisations with changing and competing priorities
  • An analytical mind-set, adept at numeracy and strong understanding of algorithmic attribution.

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