CRM Planning Lead

London, West London
Up to £60000 per annum
12 Jul 2018
11 Aug 2018
Lee Shortt
CRM, Data & Analysis
Business Type
Brand / In-house
Contract Type

CRM Planning Lead needed to work across strategy and delivery of all customer facing CRM for this leading travel loyalty and rewards programme. Based near Heathrow.

CRM Planning Lead - Up To £60,000 - West London

Based near Heathrow, our client operates a global travel and leisure loyalty programme with a huge membership world wide.

As CRM Planning Lead, you will be responsible for the strategy and delivery of all customer facing CRM and personalisation activity for all loyalty life cycle segments across the rewards programme.

You will work with the customer data analysis team to deliver actionable insight to build CRM plans and identify opportunities for growth.

Reporting to the Head of Marketing & CRM, this is a new role, responsible for managing a team of three CRM Planners as well as working with multiple stakeholders.

To be considered for this CRM Planning Lead opportunity, based near Heathrow, London you will need:
- significant experience working with data in a CRM environment (including customer data, personalisation and complex databases)
- strong knowledge of the external data market, profiling and segmentation products and techniques
- to be analytically competent; knowledge of stats, analysis, modelling, segmentation techniques and an appreciation of packages such SAS, SPSS, Unica, SQL
- to be a senior marketing leader, able to build long-term relationships at all levels
- an influential communicator with excellent presentation skills and the ability to articulate complex concepts in simple terms
- line management experience, with proven experience coaching and growing a team

If this sounds like you, please get in touch today.

CRM Planning Lead - Up To £60,000 - West London

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