Marketing & Brand Executive

Location
London (Central), London (Greater)
Salary
£24 - 26k plus benefits
Posted
12 Jul 2018
Closes
12 Aug 2018
Ref
20418
Discipline
Marketing
Sector
Health
Business Type
Brand / In-house
Seniority
Executive
Contract Type
Permanent
Hours
Full-Time

The company

Our client is a pioneer in their field of healthcare. Their treatments are more patient-friendly, improve safety and increase affordability. They combine of all this with delivering excellent success .They are shifting the medical practice of their entire industry and transforming the sector. They’re on an amazing journey, tripling the size of the company in the last 3 years and new centres. They have an ambitious 3-year expansion plan and require a similarly ambitious new team member, who will be excited about getting involved in their world

The role

The purpose of this position is to support the marketing team and Head of Marketing. The role requires you to work closely with the digital marketing manager, and external agencies. You should have an excellent writing style and some digital experience especially with content and email campaigns. The role will suit someone who wants to work in a fast-paced commercial environment where the focus is on continually optimising acquisition and conversion. You will work on your own initiative as they appreciate great ideas but also be a dynamic team player.

Duties include:

Develop new content ideas for the website and social channels.

Research and write weekly blog posts for our website.

Ensure there are regular updates to the website via the CMS system.

Monitoring and management of owned and competitor social media channels, and paid social marketing campaigns, ensuring daily interaction on social media platforms.

Work with digital marketing, brand and PR teams to ensure integration of marketing efforts.

Event management of Open Days, including setting up events, using EventBrite, sending out emails and surveys to attendees to ensure maximum attendance and a positive customer experience.

Liaise with patients to gain approval to use their testimonials and photos on our website / social channels and write up their personal experience.

Keep the events’ calendar up-to-date, proactively look for speaking opportunities for senior staff and co-ordinate attendance at events around the country and our own Open Days and Open Evenings.

Organise photo shoots as required (clinic, people and real life patients).

Manage the company brand asset and photo library including all copyright and usage rights.

Experience:

You will have experience in a similar role, either in- house or agency.

You should have a passion for writing clear, concise, credible copy. You may even have your own blog.  

You will have experience in working with multiple social media channels and analysing/reporting on engagement levels.

Have an ability to think creatively, with a flair for content production and analysing what works.

A strong work ethic with a desire for professional development

You will have excellent customer insight.

Knowledge of CMS systems, EventBrite and email marketing (e.g MailChimp), Word and other Microsoft Office Applications, Facebook and Twitter analytics and HootSuite (or similar platform)

Strong written and verbal communication skills.

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