Haymarket Media Group

Campaign Executive

Location
Twickenham, London (Greater)
Salary
Depending on experience
Posted
02 Aug 2018
Closes
30 Aug 2018
Discipline
Marketing
Business Type
Media Owner
Contract Type
Permanent
Hours
Full-Time

The successful candidate will be responsible for working proactively with internal business customers, to not only understand their objectives, but to use your knowledge of data, experience in marketing operations, and marketing tech, to help shape and refine their objectives to deliver first class data driven marketing campaigns, from concept to delivery.

Level of operation: able to operate independently on routine tasks, able to undertake tasks similar to existing ones, needs supervision/support on new or complex tasks.
 

 

Key Tasks

  • Manage own workload to ensure that all campaign requests are delivered to agreed requirements and timescales.
  • Work proactively with marketing users across all departments to gain an in-depth understanding of their business objectives, campaign  management and data needs
  • Execute segmentation and selection of relevant, highly targeted contact lists for multi channel marketing campaigns, using segmentation and analytics tool (Fastats)
  • Ensure that selected audiences are compliant with core hygiene requirements and consistent with the agreed data policy
  • Perform ad hoc reporting and  detailed analysis as per business requirements and timescales
  • Act as a super user of the campaign management & analytics tool, optimizing  use and identifying new ways to utilise core functionality in conjunction with other marketing technologies.
  • Provide insight  and support for marketing users in understanding the meaning and best use of data, to encourage a more data-driven approach and increase the impact of database marketing activities.
  • Design, amend and execute emails using predefined templates, managing the customer revision, test and approval process, ensuring all campaigns are delivered in an effective and timely manner
  • Test and optimise email communications, including split testing to find the best combination of content, design, rendering, data segmentation and dynamic components, as well as sending practices for each audience.
  • Assist Data & Campaign Team Leads in rollout of automation capabilities across the business
  • Calendar Management. Planning & maximising use of audience data, resolving priorities/conflicts
  • Provide support for all data collection, survey and competition requirements (DQS, Survey gizmo)
  • Ensure all database and data related housekeeping routines are executed accurately and on time

 

 

Person Specification

Interpersonal

  • Detail oriented with organised and methodical approach to work
  • Confident and self-motivated with a strong work ethic and a positive attitude
  • Customer focused and deadline  driven with strong planning and multitasking skills
  • Numerate with good interpersonal and communication skills
  • Ability to work well in a team environment and build strong working relationships with internal customers
  • Enthusiastic and  willing to learn

 

General

  • Highly data literate with experience of interpreting data briefs, interrogating databases, and ability to demonstrate experience of manipulating large data sets
  • Media/ publishing or Marketing background desirable but not essential
  • Proven experience managing conflicting priorities and effectively managing customer expectations
  • An understanding of Data Protection and data security procedures
  • Excellent project and campaign management skills, including planning for activities and events, ability to meet deadlines, multi-task, managing conflicting priorities and effectively managing customer expectations

 

Technical

  • Good IT skills including strong experience of Microsoft Office (including intermediate  to advanced Excel skills e.g. formulae, vlookups, pivot tables)
  • Understanding and previous experience of  marketing communications tools and their practical application including HTML, Campaign & Marketing automation technologies, Google Analytics, etc
  • Previous experience of sql driven direct marketing analysis and reporting tools such as Faststats, Alterian, SAS,Business Objects, Tableau etc
  • Good  knowledge of marketing channels especially email as  well as CRM, Social, SEO/Web, events and print

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