CRM Manager - Community Engagement

Recruiter
YELLOWCAT
Location
City of London, London / London
Salary
£38000 - £42000 per annum + bonus + bens
Posted
03 Aug 2018
Closes
02 Sep 2018
Ref
BBBH155
Contact
Jonny Breeze
Discipline
Marketing
Business Type
Brand / In-house
Seniority
Manager
Contract Type
Permanent
Hours
Full-Time

CRM Manager - Community Engagement

The Opportunity

A brilliant opportunity for a skilled CRM Manager to play a key role and become an influential member of this highly successful CRM team. Working within this global creative business (everyone knows them by the way!) and whose customer base in is the millions, it's a fantastic opportunity for an innovative and technical CRM superstar. Take a look…

The Role

  • Take the CRM ownership of a key business within their portfolio of products
  • Manage and coach direct reports
  • Manage the CRM calendar and planning process
  • Develop a multi-touch point, multi-channel CRM strategy across email, social, and push
  • Implement lifecycle marketing campaigns using sophisticated segmentation and modelling
  • Manage the end to end campaign management process for complex campaigns
  • Lead Paid Media activity, liaising with analysts and media agency
  • Oversee the day-to-day production of direct messaging campaigns
  • Work with analysts to receive detailed campaign and channel performance reports
  • Analyse past campaigns and oversee strategic test and learn initiatives

The Person

  • 3-5 years of experience in an influential role
  • Salesforce Marketing Cloud experience / experience with another market-leading CRM
  • Experience of using Analytics tools
  • Line management / team coaching experience
  • Customer obsessed - love working with quantitative and qualitative customer insights
  • Previous experience of complex data assets, and setting up analysis frameworks and tests
  • Strong communicator with the ability to influence upwards and outwards

The Location

Central London

The Package

Up to £42,000 + bonus + excellent benefits

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