Senior Strategic Planner
Senior Strategic Planner, Central London – Up to £70k
This global agency have one of the finest strategy departments in London. They have over 20 of the very best people in their strategy department. This team contribute towards larger strategic projects - working with senior stakeholders to establish the agency's strategic approach.
This Senior Strategic Planner will be responsible for really understanding the clients’ business the markets and their customers. This Senior Strategic Planner will be expected to drive the clients’ business through the development of insights and customer behavioral truths and applying craft skills; both on and offline in building customer engagement programmes and communication strategies. This Senior Strategic Planner will work closely with the creative and tech teams as well as with analysts, CRM and data planners to deliver this.
This Senior Strategic Planner will be involved in developing and delivering the communication, engagement and loyalty strategies that motivate customers and demonstrably drive client business.
This Senior Strategic Planner will architect and develop well-structured, clearly articulated, and reasonably decent to look at, presentation decks. This Senior Strategic Planner will often be responsible for producing client presentations and leading them.
This Senior Strategic Planner will manage strategic research - establish and brief requirements, direct specialist research partners, conduct interviews, review results and identify key insights as well as present to clients.
As a Senior Strategic Planner, you will have responsibilities across their pharma client’s portfolio, supporting strategic planning directors and the client team.
This Senior Strategic Planner will be strong at measuring things; understand how to create and implement an evaluation framework for every initiative.
As Senior Strategic Planner, you’ll identify new strategic opportunities within the client relationship; pro-actively hunt them down, identify the resources and skill sets necessary to deliver them and assist in the strategic sale.
Are you a Senior Strategic Planner with the following attributes:
• Create a strategic planning relationship with Senior Clients
• Be the creative catalyst within the agency striving to improve the creative produce we deliver
• Ensure the effective and efficient delivery of the volume of campaigns, working closely with the data planners and analysts to create test, learn and optimise strategies
• Identify new opportunities to improve the programmes; creative, channel, contact
• Working closely with Strategic Planning Directors, Data Planners & UX where required.
If you’re this Planner, then please get in touch quoting job reference AP832
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